Our Founder Leona
Leona is the creative force behind elora, bringing her dual expertise as a graphic designer and interior designer to every piece she creates. Her journey began with a simple desire: to fill her own space with artwork that not only looked beautiful but also evoked a sense of peace and positivity even in the worst of seasons.
Living alone in a flat while managing a chronic illness wasn’t always easy, but it taught her an important truth: words have the power to bring life, healing, and hope from one day to the next. She began creating artwork for herself—pieces that reminded her of all the goodness in life, even on the tough days. As she transformed her surroundings, she realized how powerful words and visuals could be in shaping the atmosphere of a home.
“When I opened my Airbnb, I decided to dress my flat with those same uplifting messages. I wanted my guests to feel the same joy and positivity that carried me through each day. The response was overwhelming, and it made me realise that I wanted to share this with others on a bigger scale.”
That’s how elora was born—a brand dedicated to crafting art and home accessories that bring warmth, comfort, and those little daily reminders of life’s beauty.
At elora, Leona combines her design expertise with her commitment to spreading positivity, creating pieces that transform homes into spaces of peace and inspiration. Because sometimes, all you need is that small reminder of the good things in life—and that’s exactly what elora is all about.
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Inspired by beautiful spaces
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For Leona, elora is more than just a brand; it’s a reflection of her belief that your home should be a sanctuary—a place where good vibes thrive and every detail is a reminder of the beauty and positivity that life has to offer.